As Chinese disposable income is rising year on year thus it’s leading to demand for higher quality footwear. Chinese footwear market is huge and its growing year on year. According to our research report China Footwear Market (By Gender, Purpose and Lifestyle) & Forecast Chinese footwear market will be more than US$ 10 Billion by 2020. Middle Income households are the major driving force. But if we compare it with consumption level then Chinese middle income and upper income households have much room for growth. The average spending level on shoes in cities of eastern china is higher compared to other regions.
In leather shoes office workers are the primary users. Men prefer traditional designs, whereas women prefer trendiness. If a comparison is done on the number of shoes pairs owned then women takes the lead compared to men. Despite high wear and tear leather shoes are the most popular leather goods. Sheepskin leather material is the most popular followed by cowhide. Other than leather shoes, sports shoes and leisure shoes market is also growing. Sports shoes are gaining popularity due to people awareness about fitness especially in cities and sporting events happening in urban places. Sports shoes comprises of various types hiking shoes, football shoes, tennis shoes, basketball shoes etc. Few popular sports shoes companies in China are Nike, Adidas, Anta, Peak etc.
Renub Research 